These Terms of Use (“Terms”) govern the access to and use of the ARI Platform (“Platform”), owned, operated and managed by AGENTARI TECHNOLOGIES PRIVATE LIMITED, a Company incorporated under the laws of India, having its registered office at S.No. 3216, Meghdhoot, Shanti Nagar Society, Swargate, Pune, Maharashtra India 411042 (“Company”, “We”, “Our”, or “Us”).
This document is a legally binding agreement between the Company and any individual or entity subscribing to or using the Platform (“Users”). These Terms are an electronic record governed by and in accordance with the provisions of the Information Technology Act, 2000, the Information Technology (Amendment) Act, 2008, and the rules framed thereunder, including but not limited to the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021. This electronic record is generated by a computer system and does not require any physical or digital signatures.
By accessing, registering on, or using the Platform, Users agree to be bound by these Terms. If Users do not agree to these Terms, such Users may not use the services on the Platform. By even merely using/accessing the Platform, Users shall be contracting with the Company and Users signify their acceptance to these Terms and other Company policies including but not limited to the Cancellation & Refund Terms and published Privacy Policy as posted on the Platform and amended from time to time.
1
About the Platform
The Platform is an artificial intelligence-powered talent management and collaboration Platform designed for artists, creators, and managers to connect, collaborate, manage engagements, and track performance and financial transactions.
The Platform currently operates through multiple integrated products including but not limited to:
ARI Club: A Platform designed for creators and artists to independently manage and grow their professional careers, track brand opportunities, manage outreach, and organize creator-related business operations.
ARI Suite: A workflow and operational system designed for talent managers and agencies to manage creator portfolios, sales pipelines, collaborations, and internal workflow processes.
ARI Brands: A discovery and campaign execution Platform that allows brands and marketing teams to identify creators, initiate collaboration discussions, and manage influencer marketing campaigns.
The Platform functions primarily as a technology infrastructure that enables discovery, communication, and collaboration between ecosystem participants.
2
Platform Services
The Platform provides tools that may enable Users to:
The Platform may provide tools to structure collaboration discussions, including but not limited to:
These tools are provided solely for organizational purposes and do not constitute legally binding contracts unless the parties independently execute such agreements.
3
Eligibility to Use
The services offered on the Platform are intended solely for legal person(s) who are competent to enter into legally binding contracts under the provisions of the Indian Contract Act, 1872. Accordingly, the services are not available to:
Profiles created for animals, including but not limited to pets or animal influencers, must be created and operated by a User who is at least eighteen (18) years of age and legally competent to enter into binding contracts. Such Users shall be solely responsible for:
The Platform may permit the creation and operation of accounts representing artificial intelligence entities, virtual personas, fictional characters, or other non-human identities ("AI Accounts"). All AI Accounts must be created, controlled, and operated by a natural person or a legally recognised entity ("Account Controller") who shall be solely responsible for such an account.
The Platform reserves the right to request proof of age, identity, or legal capacity at any time. Failure to provide such information upon request may result in suspension or termination of access to the Platform.
User agrees that Users shall not engage in any form of discrimination against other Users on the basis of race, religion, caste, creed, nationality, ethnicity, disability, gender, gender identity, sexual orientation, marital status, age, or any other characteristic protected under applicable law. Any credible evidence or complaint of such discriminatory conduct shall constitute a material breach of these Terms and may result in immediate suspension or termination of access to the Platform.
Further, Users agree that they shall not, at any time, make, publish, transmit, or otherwise communicate any statements, representations, or content that is false, misleading, defamatory, disparaging, libelous, or otherwise harmful to the reputation, goodwill, or intellectual property of the Platform, its affiliates, partners, officers, or representatives.
Users shall also refrain from engaging in any act or omission that may dilute, tarnish, or otherwise adversely affect the brand, reputation, or proprietary rights of the Platform. Any violation of this provision shall entitle the Platform to take appropriate legal action.
The Platform reserves the absolute right, at its sole discretion, to determine eligibility, to refuse access to any User, or to suspend or terminate any account that is found to be in violation of this Clause or any applicable law, without prior notice and without incurring any liability.
4
User Registration and Account
To access the Platform, Users are required to create an account and select their role as either:
During registration, Users shall provide accurate and complete information including but not limited to:
Users acknowledge and agree that by accessing, registering on, or using the Platform, including by clicking “I Agree”, “Sign Up”, or any similar button or mechanism, they are providing their free, informed, and unconditional consent to be bound by these Terms. Users further acknowledge that:
Users registering as “Manager”, including but not limited to talent managers, management firms, agencies, brand representatives, or any entity acting on behalf of creators or artists, shall be subject to the following additional terms. Managers represent and warrant that:
Managers shall be solely responsible for all accounts, profiles, and content managed by them; all communications, negotiations, and commitments made through their account; and ensuring accuracy of information relating to the creators or entities they represent. Any act or omission by a Manager shall be deemed to be an act of the Manager personally and/or the entity they represent.
Managers may represent multiple creators, artists, or clients. However, they agree to avoid conflicts of interest, not misrepresent availability, pricing, or exclusivity, and ensure fair and transparent dealings across all engagements. The Platform shall not be liable for any conflict, dispute, or competing obligation arising from such multiple representation.
The Platform does not regulate, monitor, or enforce commission structures, revenue sharing arrangements, or internal agreements between Managers and creators. All such arrangements are strictly between the concerned parties.
Managers are solely responsible for verifying the authenticity, credibility, and suitability of Users they engage with and for conducting necessary due diligence before entering into any engagement. The Platform does not guarantee outcomes, performance, or reliability of any User.
Any misrepresentation of authority, false claims of representation, or unauthorized use of another person's identity shall constitute a material breach of these Terms and may amount to fraud under applicable law. The Company reserves the right to immediately suspend or terminate such accounts without notice and pursue legal remedies.
Users may be authenticated through third-party services such as Google OAuth. By using such services, Users agree to comply with their applicable terms. Users agree to independently evaluate and verify the credentials, legitimacy, and suitability of other Users before entering into any engagement. The Company does not guarantee the identity, authenticity, credibility, or intent of any User.
Users agree to:
Deletion of Account by User: Users may request deletion of their account at any time. Upon such request:
5
Export Control and Cross-Border Use
Users agree to comply with all applicable laws relating to cross-border transactions, foreign exchange, and export control while accessing or using the Platform.
Users shall ensure that their use of the Platform does not violate any applicable export control, sanctions, or foreign exchange regulations, including but not limited to those under Indian law.
The Company makes no representation that the Platform is appropriate or available for use in all jurisdictions and shall not be liable for any non-compliance by Users with applicable cross-border or regulatory requirements.
6
Role of the Platform
The Platform acts as a technology intermediary connecting creators/artists and Managers, and other participants in the creator economy. The Company:
All collaborations, agreements, and commercial arrangements are entered into directly between Users.
7
Payments
The Platform currently does not process payments amongst Users and/or between Users and third-parties. Payments related to collaborations, campaigns, or commercial engagements are executed directly between the relevant parties unless the Platform introduces integrated payment features in the future.
The Company shall not be liable or responsible for any non-payment, delayed payment, partial payment, or failure of payment arising out of any collaboration, transaction, or arrangement between users. Users acknowledge that all payment obligations are solely between the concerned parties.
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Subscription, Renewal, Cancellation and Refund Policy
The Platform may charge fees for subscription. Fees may vary depending on the type of User or service tier selected. Any applicable fees will be disclosed before they are charged. Without prejudice to other rights, the Company reserves the right to recover any unpaid fees, commissions, or charges from Users who attempt to avoid or bypass applicable subscription fees.
Cancellation by User: Users may cancel their subscription at any time. Upon cancellation, the subscription shall remain active until the end of the current billing cycle; no further charges shall be applied for subsequent billing cycles; and no refunds shall be provided for any unused portion of the subscription period, unless expressly stated otherwise.
No Refund Policy: All fees paid for subscriptions, platform services, or premium features are non-refundable, except where required under applicable law or explicitly stated by the Company in writing.
Cancellation or Suspension by the Company: The Company reserves the right to suspend or terminate any subscription in case of breach of these Terms, if fraudulent, abusive, or unlawful activity is suspected, or for operational, legal, or security reasons. In such cases, the Company shall not be obligated to provide any refund.
Changes to Subscription Fees: The Company reserves the right to modify subscription fees or pricing plans at any time. Any such changes shall be communicated to Users in advance and shall apply from the next billing cycle.
Auto-Renewal: Unless cancelled by the Users prior to the end of the billing period, subscriptions shall automatically renew for the same duration and at the then-applicable rates.
Account Responsibility: Users shall be responsible for maintaining the confidentiality of their personal and sensitive data or information and shall be responsible for all activities that occur under their use of the Platform. If a User provides any information that is untrue, inaccurate, not current or incomplete, the Company shall have the right to indefinitely suspend or block the Users access to the Platform.
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Intellectual Property Rights
Ownership of Platform: All rights, title, and interest in and to the Platform, including but not limited to its software, algorithms, AI features, design, layout, databases, trademarks, logos, trade names, and underlying technology, are the exclusive property of the Company or its licensors and are protected under applicable intellectual property laws. No rights are granted to Users except for a limited, non-exclusive, non-transferable, revocable license to use the Platform in accordance with these Terms.
User-Generated Content: Users may upload, submit, publish, or display content on the Platform. The Company reserves the right, but not the obligation, to monitor, review, screen, or remove any content uploaded, posted, or shared on the Platform that:
Users retain ownership of all intellectual property rights in their User Content. The Company does not claim ownership over such User Content.
License Granted to Platform: By uploading or making available any User Content on the Platform, the Users grant the Company a non-exclusive, worldwide, royalty-free, sub-licensable (only for Platform operations) limited license to use, host, store, reproduce, display, adapt (for formatting purposes), and distribute such User Content solely for the purpose of:
Users represent and warrant that they own or have all necessary rights, licenses, and permissions to upload and use the User Content; User Content does not infringe any third-party intellectual property or other rights; and any third-party content included has been used with proper authorization.
Users shall not copy, reproduce, modify, distribute, or commercially exploit any content available on the Platform without prior written authorization; use any content for purposes outside the Platform without consent of the respective owner; or reverse engineer, decompile, or attempt to extract source code or underlying ideas of the Platform.
The Company acts solely as an intermediary facilitating interaction between Users. Any intellectual property created, exchanged, or delivered pursuant to collaborations between Users shall be governed by separate agreements between such users. The Company shall have no ownership, liability, or obligation in respect of such IP unless expressly agreed in writing.
The Company reserves the right to remove or disable access to any content alleged to infringe intellectual property rights or violate the Terms of Use and the Company's policies, without prior notice.
Users may report infringement by writing to support@ariai.in. This clause shall survive termination of these Terms.
10
Third-Party Integrations
The Platform may integrate with third-party services, including but not limited to social media Platforms. The Company is not responsible for the functionality or practices of such third-party services.
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Artificial Intelligence Features
The Platform may use artificial intelligence tools to assist Users with: identifying collaboration opportunities; summarizing communications; generating draft responses; organizing deal information.
AI-generated outputs are automated suggestions and may not always be accurate or complete. Any analytics, insights, performance metrics, or recommendations provided by the Platform (including but not limited to AI-generated outputs) are for informational purposes only.
Users remain responsible for reviewing and verifying all communications and decisions. The Company does not guarantee that Users will receive collaborations, brand deals, engagements, revenue, or business opportunities through the Platform.
Any visibility, discovery, or matching facilitated by the Platform is algorithmic and indicative in nature and does not constitute a commitment or assurance of results. The Company does not guarantee the accuracy of AI-generated outputs.
12
Data Protection, Backup and Loss
The Company collects and processes personal information in accordance with its Privacy Policy. Users acknowledge and agree that they are solely responsible for maintaining independent backups of all data, content, and information uploaded or stored on the Platform.
The Company shall not be liable for any loss, deletion, corruption, or unavailability of data, including but not limited to technical failures, system errors, or unauthorized access.
By using the Platform, Users agree to receive promotional SMS/Emails from the Company or its affiliates or partners.
13
Account Suspension and Termination
The Company reserves the right, at its sole discretion, to suspend, restrict, or terminate a User’s access to the Platform, with or without prior notice, in the event that:
Upon termination:
Users may request deletion of their account by contacting the Platform at the designated contact details. The Company shall process such requests within a reasonable period, subject to retention of information as required under applicable law, completion of any pending transactions or obligations, and internal record-keeping and compliance requirements.
Any provisions of these Terms which by their nature should survive termination, including but not limited to intellectual property, limitation of liability, indemnity, and dispute resolution, shall continue to remain in full force and effect.
14
Off-Platform Engagement
Users agree and acknowledge that they shall not bypass the Platform by directly engaging, communicating, or entering into transactions with other Users introduced through the Platform for the purpose of avoiding any applicable fees, commissions, or charges. If a User does so, the Company reserves the right to:
15
Limitation of Liability
To the maximum extent permitted by law, the Company shall not be liable for disputes between users, failed collaborations, payment disputes, inaccuracies in User information, or losses resulting from reliance on AI-generated outputs. The Platform is provided on an “as-is” and “as-available” basis.
In no event shall the Company, its officers, directors, employees, or agents, be liable to you for any direct, indirect, incidental, special, punitive, or consequential damages whatsoever resulting from any errors, mistakes, or inaccuracies of content; personal injury or property damage of any nature; unauthorized access to or use of the Company’s secure servers and/or any personal information and/or financial information stored therein; any interruption or cessation of transmission to or from the Company’s servers; or any bugs, viruses, trojan horses, or the like, which may be transmitted to or through the Platform’s service by any third party.
The Company makes no warranties, express or implied, including but not limited to accuracy, completeness, reliability or non-infringement. Users acknowledge that reliance on AI-generated content is at their own risk, and they are responsible for independently verifying its accuracy and suitability. The foregoing limitation of liability shall apply to the fullest extent permitted by law in the applicable jurisdiction.
16
Indemnification
Users agree to defend, indemnify, and hold harmless the Company, its affiliates, directors, officers, employees, agents, and representatives from and against any and all claims, demands, actions, proceedings, damages, losses, liabilities, costs, and expenses (including reasonable legal fees) arising out of or in connection with:
This clause shall survive termination or expiry of these Terms and the User’s access to the Platform.
17
Confidentiality
Users agree to maintain the confidentiality of all non-public, proprietary, or sensitive information obtained through the Platform (“Confidential Information”), including but not limited to:
Confidential Information shall not include any information which:
Users shall not disclose, share, or use such confidential information for any purpose other than as required for legitimate use of the Platform or performance of engagements. This clause shall survive termination of the User’s account or these Terms.
18
User Interactions, Disputes and Indirect Liability Disclaimer
The Platform is a technology intermediary that facilitates discovery, communication, and collaboration between Users. The Company does not control, endorse, verify, or assume responsibility for any User, their conduct, representations, content, or engagements.
Users acknowledge and agree that all interactions, negotiations, agreements, and engagements (whether initiated on or off the Platform) are conducted solely between Users at their own risk; the Company is not a party to any agreement, transaction, or arrangement entered into between Users; the Company does not guarantee the accuracy, completeness, reliability, legality, or authenticity of any information made by any User; and the Company does not verify or guarantee the identity, credentials, intentions, or performance of Users.
The Company shall not be liable or responsible, whether directly or indirectly, for any disputes, disagreements, or conflicts between Users; any fraud, misrepresentation, misleading statements, or breach of commitments by any User; any non-performance, delay, deficiency, or failure in delivery of services or obligations; any financial loss, reputational harm, or damages arising out of collaborations or engagements; or any off-Platform interactions, communications, or transactions, even if such Users were introduced through the Platform.
Users are solely responsible for conducting their own due diligence, negotiations, and contractual arrangements before entering into any engagement.
The Company shall have no obligation to mediate, resolve, or become involved in any dispute between Users. Any assistance provided by the Company shall be purely discretionary and without any liability.
19
Waiver
No failure or delay by the Company in exercising any right, remedy, or provision under these Terms shall constitute a waiver of such right or provision. Any waiver shall be effective only if made in writing and expressly stated. A waiver of any breach shall not be deemed a waiver of any subsequent breach.
20
Severability
If any provision of these Terms is held to be invalid, illegal, or unenforceable by a court of competent jurisdiction, such provision shall be severed, and the remaining provisions shall continue in full force and effect.
21
Force Majeure
The Company shall not be liable for any failure or delay in performance of its obligations under these Terms due to events beyond its reasonable control, including but not limited to:
During the continuance of such events, the Company’s obligations shall be suspended to the extent affected. The Company shall make reasonable efforts to resume performance as soon as practicable.
22
Changes to the Platform
The Company reserves the right to modify, suspend, or discontinue any feature of the Platform at any time without prior notice. The Company may update these Terms from time to time. Users will be notified of significant changes through the Platform or other communication channels. Continued use of the Platform after such updates constitutes acceptance of the revised Terms.
The Platform may, from time to time, introduce new features, including beta or experimental features. Such features are provided on an "as-is" basis and may be modified, suspended, or discontinued at any time without notice. The Company shall not be liable for any impact arising from the use or unavailability of such features.
The Company does not guarantee that the Platform will be available at all times or operate without interruption or error. The Platform may be temporarily unavailable due to maintenance, upgrades, technical issues, or events beyond the Company's control. The Company shall not be liable for any loss, damage, or inconvenience caused due to such interruptions or unavailability.
23
ARI Analytics
The Platform provides an analytics and insights feature known as "ARI ANALYTICS", which enables Users to access data-driven insights relating to their professional activities, including but not limited to audience engagement, content performance, campaign outcomes, and revenue trends.
Ari Analytics operates by aggregating and processing data from (i) information provided by Users, (ii) User activity on the Platform, and (iii) data accessed through authorised third-party integrations, including social media platforms and analytics service providers such as Google Analytics, subject to User permissions and applicable third-party policies.
The insights generated by Ari Analytics may be presented through automated or AI-assisted systems. Such outputs are intended for informational and assistive purposes only and should not be construed as professional, financial, or business advice. Analytics features shall be provided on an "as-is" or "as-available" basis, and the Company makes no warranties regarding their availability, accuracy, completeness, or fitness for any particular purpose.
While the Platform uses reasonable efforts to ensure the accuracy and relevance of analytics outputs, the Company does not warrant that such insights are complete, accurate, or error-free. Users acknowledge that analytics outputs may be based on aggregated, inferred, or third-party data and remain solely responsible for any decisions, actions, or reliance placed on such outputs.
The Platform shall not be liable for any loss, damage, or business decisions arising from reliance on Ari Analytics insights.
By using Ari Analytics, you agree that features, functionality, and availability may be modified, limited, or discontinued at any time without notice.
24
Third-Party Technology Partners
The Platform may use technology from third-party service providers to provide AI Services. Users authorize the Company and such third-party service providers to store and use their data submitted to provide the AI services, to verify the absence of misuse or abuse of the submitted data and the generated results, and to develop and improve the Platform’s services, including but not limited to the process of designing, training, and developing machine learning models. By using AI services, Users consent to the transfer of the personal data they enter into an input to these third parties, including but not limited to Google Gemini, and agree that their use is subject to the terms of these third parties.
The Company may also engage third-party service providers to support various functionalities of the Platform, such as communication, analytics, customer engagement, and notifications. Such providers may process User data strictly on behalf of the Company to deliver these services and may use limited data for service improvement in accordance with their respective terms and applicable laws.
25
Governing Law and Dispute Resolution
These Terms shall be governed by and interpreted in accordance with the laws of India. Any dispute arising out of or relating to these Terms shall be subject to the exclusive jurisdiction of the courts located in Mumbai, Maharashtra, India, which shall have exclusive jurisdiction over all matters arising out of or in connection with these Terms, including their interpretation, validity, performance, or breach.
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No Agency / No Partnership
Nothing in these Terms shall be deemed to create any partnership, joint venture, agency, employment, or fiduciary relationship between the Company and any User, or between Users. Users act solely in their independent capacity. The Company does not act as an agent, broker, employer, or representative of any User.
27
Non-Assignment
Users agree that they shall not assign any rights granted to them under these Terms including the obligations to any third party. Users agree and acknowledge the sublicense of any rights granted by them to the Company and/or the Platform in relation to the providing services related to the Platform.
28
Non-Compete
Users shall not use the Platform, its data, insights, or any information obtained through it to develop, operate, or assist in creating a competing Platform or service that is substantially similar to the Platform. Nothing in this clause shall restrict Users from independently carrying on their profession, business, or collaborations outside the Platform, provided such activities do not involve misuse of the Platform's proprietary information or data.
29
Non-Solicitation
Users agree that they shall not, directly or indirectly, solicit, induce, or attempt to solicit any User, client, or business contact introduced through the Platform for the purpose of diverting business, opportunities, or engagements away from the Platform.
30
No Reverse Engineering of the Platform
Users shall not:
Any violation of this clause shall constitute a material breach of these Terms and may result in immediate suspension or legal action.
31
Notice
All notices or communications required to be given under these Terms shall be deemed validly given if:
Users are responsible for keeping their contact details updated. Notices shall be deemed received within 24–48 hours of transmission.
32
Disclaimer
The Platform is provided on an "as-is" and "as-available" basis without warranties of any kind, whether express or implied.
The Company expressly disclaims all warranties, including but not limited to fitness for a particular purpose; accuracy or reliability of user-generated content; uninterrupted or error-free operation of the Platform; and success of collaborations or engagements facilitated through the Platform.
The Company does not guarantee that Users will receive work, collaborations, or payments; the quality, legality, or performance of any User; or the accuracy of AI-generated outputs or recommendations.
Users use the Platform at their own risk.
33
Support and Grievance Redressal
In accordance with applicable laws, including the Information Technology Act, 2000 and applicable rules, the Company shall designate a Grievance Officer.
For any complaints, concerns, or grievances regarding content on the Platform, User conduct, data privacy, or any other issue, Users may contact:
34
Entire Agreement
This document, including the Privacy Policy and any policies that the Platform may introduce from time to time, represents the entire understanding between User and the Platform. It establishes the Terms for User’s access to and use of the services and Platform, superseding any earlier arrangements related to such access or use.
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Contact Information
For questions regarding these Terms, please contact: