ari.club

Privacy Policy

Created on: 21 April 2026

I

Introduction

a)

This Privacy Policy (“Policy”) describes how AGENTARI TECHNOLOGIES PRIVATE LIMITED (“Company”, “we”, “our”, or “us”), operating the platform ‘ARI’, collects, uses, stores, and protects personal information when User (defined below) accesses or uses ‘ARI’ and the Company’s services (“Platform”).

b)

The Platform is designed to facilitate talent discovery, collaboration, and professional engagement for artists, creators, agencies, talent managers, and other industry professionals. It provides technology-driven and AI-enabled tools to structure and manage end-to-end communication, workflow coordination, and collaboration processes, including project initiation, negotiation, task allocation, content exchange, feedback management, and execution tracking. We are committed to protecting information of the User in accordance with applicable laws including but not limited to the Information Technology Act, 2000, Digital Personal Data Protection Act, 2023 and the rules framed thereunder.

c)

By visiting the Company’s Platform, providing information or availing the Company’s product/service, the User expressly agrees to be bound by the terms of this Policy along with the applicable Terms of Service. While accessing or using the Company’s Platform, the User gives the Company’s explicit consent to collect, use, share or otherwise process the information in accordance with this Policy. If the User does not agree, it is advisable to not access or use the Company’s Platform or services.

d)

The User acknowledges that the User is disclosing Personal Information (defined below) voluntarily. Prior to the completion of any registration process on the Company’s Platform or prior to availing of any services offered on the Company’s Platform, if the User wishes not to disclose any Personal Information, the User may refrain from doing so; however if the User doesn’t provide information that is requested, it is possible that the registration process would be incomplete and/or the User would not be able to avail of the Company’s services and/or use the Platform.

e)

This Policy applies to all Users as mentioned below in paragraph II(k), irrespective of their role or capacity on the Platform. The nature and extent of personal data collected may vary depending on the type of account created, the services availed, and the User’s interactions with the Platform.

II

Definitions

a)

Biometrics shall mean the technologies that measure and analyse human body characteristics, such as fingerprints, eye retinas and irises, voice patterns, facial patterns, hand measurements and DNA for authentication purposes.

b)

Minor means a natural person below the age of eighteen years.

c)

Cyber incidents means any real or suspected adverse event in relation to cyber security that violates an explicitly or implicitly applicable security policy resulting in unauthorised access, denial of service or disruption, unauthorised use of a computer resource for processing or storage of information or changes to data, information without authorisation.

d)

Cyber security means protecting information, equipment, devices, computer, computer resource, communication device and information stored therein from unauthorized access, use, disclosure, disruption, modification or destruction.

e)

Data means a representation of information, knowledge, facts, concepts or instructions which are being prepared or have been prepared in a formalised manner, and is intended to be processed, is being processed or has been processed in a computer system or computer network, and may be in any form (including but not limited to computer printouts magnetic or optical storage media, punched cards, punched tapes) or stored internally in the memory of the computer.

f)

Data Protection & Security Anyone collecting personal & customer information must fairly & lawfully process it only for limited, specifically stated purposes and use the information accurately and in a way that is adequate, relevant and not excessive, and retain the information/records no longer than absolutely necessary, process the information in accordance with law and keep the information secure and never transfer the information outside the country without adequate protection.

g)

Password means a secret word or phrase or code or passphrase or secret key, or encryption or decryption keys that one uses to gain admittance or access to information.

h)

Personal Information means any information that relates to a natural person (individual), which, either directly or indirectly, in combination with other information available or likely to be available with a body corporate, is capable of identifying such person, i.e., Name, Address, mobile Number, email id, Date of birth etc.

i)

Processing in relation to personal data, means an operation or set of operations performed on personal data, and may include but not be limited to operations such as collection, recording, organisation, structuring, storage, adaptation, alteration, retrieval, use, alignment or combination, indexing, disclosure by transmission, dissemination or otherwise making available, restriction, erasure or destruction.

j)

Third Party shall mean any individual or entity other than the User and the Platform, including but not limited to service providers, vendors, partners, advertisers, analytics providers, and any other external persons or organisations with whom the Platform may share or from whom it may receive information in connection with the provision of its services.

k)

“Users” shall mean any individual or entity that accesses, registers on, or uses the Platform in any manner, including but not limited to the following categories:

Artists, creators, performers, and influencers
Talent managers and agencies
Brands and advertisers
Event organizers and production houses
Casting professionals and collaborators
Other industry professionals seeking talent

For the purposes of this Policy, all such persons shall be collectively referred to as “Users”, irrespective of their role, capacity, or manner of use of the Platform.

III

Age Requirement

The Platform is intended for use only by individuals who are eighteen (18) years of age or older. By accessing or using the Platform, the User represents and warrants that the User is at least 18 years old. Notwithstanding the foregoing, if a User is below the age of eighteen (18) years or is not a natural person, such User is advised to refer to paragraphs XXVII to XXIX of this Policy.

IV

Collection of Information

1.

In the course of providing and improving its services, the Platform collects, receives, and generates various categories of information from Users. Such information may include, without limitation, account-related data, transactional records, communications, user-generated content, and other information necessary for the operation of the Platform.

2.

Personal Information is collected from the User in a variety of ways when the User interacts with the Company through the Company's services, such as installing or accessing; creating an account on the Platform; requesting customer service or contacting us; conducting a transaction where the Company collects Personal Information, including when required by law and regulations; submitting a testimonial, rating or review, or other user-generated content that may be posted.

3.

Types of Information collected by us:

3.1 Creator/Artist Information

During account creation or onboarding, the Company may collect:

a)

Personal Identifying information such as name, stage name, date of birth, permanent and temporary addresses and phone numbers; email Id, age, personal description, profile photograph and any other.

b)

Username, profile details, portfolio content.

c)

Content of reviews and e-mails to us.

d)

Voice recordings when the User calls us.

e)

Social Media handles including YouTube, Instagram, X (Twitter), LinkedIn, SnapChat and any others.

This information enables brands, agencies, and collaborators to identify and connect with creators across digital platforms, and shall be used for Account Verification, Platform Notifications, Communication regarding collaborations and Customer Support.

3.2 Talent Managers and Agency Information

The Platform may collect and process information relating to talent managers, agencies, or similar representatives, including but not limited to:

a)

Organisational or business information such as entity name, registration details, business address, and authorised representatives.

b)

Contact information including but not limited to phone number(s) and email address(es).

c)

Information relating to represented talent, including but not limited to client rosters and associated profiles.

d)

Professional and transactional information relating to collaborations, campaigns, and engagements.

3.3 General Information

The Platform may collect certain general information from all Users, irrespective of their category, including but not limited to:

a)

Account registration and login information.

b)

Communications and interactions with the Platform.

c)

Feedback, reviews, and support queries.

d)

Any other information voluntarily provided by Users in the course of using the Platform.

3.4 Automatic Information

The Platform may automatically collect certain technical and usage-related information when Users access or interact with the Platform. Such information may include but not be limited to:

a)

IP address and approximate location derived from such IP address.

b)

Device information, including but not limited to device type, operating system, browser type, and device identifiers.

c)

Log data, including but not limited to login timestamps, access times, and activity logs.

d)

Usage and interaction data, such as pages viewed, features accessed, search queries, and duration of visits.

e)

Cookies and similar tracking technologies, including but not limited to browsing and usage history on the Platform.

f)

Performance and diagnostic data, including but not limited to error reports, crash logs, and system activity.

g)

Network and connectivity information.

h)

Where applicable, information relating to User interaction with content, including but not limited to viewing history and engagement metrics.

i)

The Platform does not access or collect images, videos, or other media from a User's device without the User's explicit action or consent.

3.5 KYC and Verification Information

Where required under applicable law or for verification purposes, the Platform may collect Know-Your-Customer (“KYC”) information, either directly or through authorised third-party service providers. Such information may include but not be limited to:

a)

Identity verification information — Aadhaar (in compliance with applicable law), PAN, passport, voter ID, or driving licence, Goods and Service Tax Certificate.

b)

Proof of address documents (such as utility bills or government-issued records).

c)

For payment processing, invoicing, and regulatory compliance, financial and banking details such as bank name, bank account number, IFSC code, account type, credit card details, debit card details, UPI ID, SWIFT code (for international payments), billing name and shipping address.

d)

Such other documents as may be prescribed by regulatory authorities from time to time.

For business entities, additional documentation may be collected to establish legal status and authority, including but not limited to incorporation documents, partnership deeds, registration certificates, tax registrations, authorisations, board resolutions and details of beneficial owners. The Platform may also undertake verification processes, including video-based identification, where required under applicable law.

3.6 Account Authentication Information

3.6.1

The Platform collects and processes certain authentication-related information to enable secure access to User accounts. This may include but not be limited to login credentials such as Passwords, one-time passwords (OTPs), authentication tokens, and other security-related information required for account verification and access control.

3.6.2

All Passwords are securely processed using industry-standard cryptographic hashing algorithms (including Argon2) prior to storage. The Platform does not store Passwords in plain text, and such credentials are subjected to a one-way hashing process to ensure that the original Password cannot be retrieved.

3.6.3

The Platform may also implement multi-factor authentication mechanisms, including OTP-based verification or authenticator-based systems, to enhance account security. Users are responsible for maintaining the confidentiality of their authentication credentials and for all activities carried out through their accounts.

3.7 Biometric Information

3.7.1

The Platform may, where necessary and in compliance with applicable law, collect and process certain biometric information of Users for purposes including identity verification, authentication, fraud prevention, security, or regulatory compliance.

3.7.2

Such biometric information may include, but is not limited to, facial recognition data, voice samples, or other similar identifiers collected through video-based verification processes or platform-enabled features.

3.7.3

Biometric information shall be collected only with the User's explicit consent and shall be used strictly for the specific purpose for which it is collected. The Platform implements appropriate technical and organisational safeguards to ensure the secure processing and storage of such sensitive data.

3.7.4

The Platform does not sell, rent, or otherwise commercially exploit biometric information and does not retain such data for longer than necessary for the purpose for which it was collected, unless required under applicable law.

3.8 Professional and Commercial Data

The Platform shall collect and process certain professional and commercial information relating to Users, including but not limited to:

a)

Professional background, work history, and past collaborations.

b)

Brand preferences and areas of interest.

c)

Participation in campaigns and related engagement metrics.

d)

Payment, billing, and transaction-related information.

3.9 Creator Pricing and Commercial Information

Users may, at their discretion, provide commercial and pricing-related information to facilitate potential collaborations and engagements on the Platform. Such information may include but not be limited to:

a)

Indicative rates for content creation and services, including but not limited to photo posts, video content, short-form content (e.g., reels/shorts), stories, long-form content, and event appearances.

b)

Platform-specific pricing across channels such as Instagram, YouTube, TikTok, LinkedIn, X (formerly Twitter), blogs, or newsletters.

c)

Pricing ranges based on engagement levels.

d)

Preferred currency for transactions.

e)

Advance payment requirements and credit terms.

f)

Pricing for content usage rights, including but not limited to organic usage, paid promotions, whitelisting/boosting, website usage, and long-term licensing.

3.10 Travel and Logistics Preferences

3.10.1

The Platform collects certain information upon a user’s access to and use of the Platform, including travel and logistics preferences of creators or artists at the time of account creation. For certain collaborations, events, performances, or campaigns, travel arrangements may be required.

3.10.2

This information is collected for a confirmed collaboration or event and is used solely for logistical planning and for coordinating professional engagements. Such information shall be disclosed or made accessible to brands, agencies, event organizers, or other relevant parties strictly on a need-to-know basis.

3.10.3

The Platform may collect limited travel preferences including but not limited to:

City of residence
Travel companion details
Meal preferences
Flight seating preferences
Crew details
Hotel preferences
Vehicle preferences
Passport details (where international travel is involved)
Visa details and travel documentation requirements
Smoking or non-smoking preference

3.11 Browsing Information

When Users access or interact with the Platform, certain technical and usage-related information may be automatically collected to understand user behaviour, enhance functionality, and ensure platform security. Such information may include but not be limited to session-level data such as pages accessed, navigation flow, session duration, referring or exit URLs, and access timestamps.

3.13 User-Generated Content

Users may upload, submit, or share content on the Platform, including but not limited to portfolios, media kits, photographs, audio-visual content, campaign materials, and collaboration-related documents. Such content is processed and stored solely for the purposes of enabling Platform functionality, facilitating collaborations, and allowing Users to present their professional profiles to other Users.

3.15 Collaboration and Transactional Information

Where Users engage in collaborations or commercial activities through the Platform, the Platform may process information relating to such engagements, including but not limited to collaboration scope, deliverables, negotiation progress, agreed terms, and status tracking. Such information is used to facilitate collaboration management and provide visibility into ongoing and completed engagements.

3.16 Media Content Handling

Users may upload or share images, videos, or other multimedia content as part of their profiles or collaborations. Such content may be processed to support portfolio display, talent discovery, collaboration execution, and, where applicable, verification processes. Users remain responsible for ensuring that any content uploaded complies with applicable laws and does not infringe third-party rights.

3.12 Communication Information

Where users communicate through the Platform or use platform-integrated communication tools, the Company may collect and process certain communication-related information including but not limited to:

a)

Messages exchanged between users through the Platform.

b)

Collaboration requests or enquiries.

c)

Responses to brand or agency outreach.

d)

Customer support communications.

e)

Notifications or platform messages.

3.14 Search and Platform Activity Information

The Platform may collect information relating to user searches and other activities performed on the Platform, including but not limited to:

a)

Search queries.

b)

Filters applied during discovery.

c)

Creator or brand profiles viewed.

d)

Collaboration opportunities accessed.

e)

Engagement with platform features.

3.17 Analytics and Insights Data (Ari Analytics)

The Platform may collect, process, and analyse certain User data to provide analytics and insights through its “Ari Analytics” feature. This may include:

User-provided information (such as profile data, pricing, and collaboration details).
Platform activity and engagement data.
Data from authorised third-party integrations (such as social media platforms and business tools), subject to User consent.

V

Preferences and Platform Settings

1.

The Platform may allow Users to configure certain operational, communication, and collaboration-related preferences, including but not limited to notification settings, communication preferences, and other platform functionalities.

2.

Such preferences may include but not be limited to settings relating to collaboration opportunities, automated sharing of profile or portfolio information, and other user-configurable features.

3.

These preferences are collected and stored to enhance User experience, personalise Platform functionality, and facilitate efficient communication and collaboration between Users.

VI

Account Authentication via Google OAuth

To ensure the security, authenticity, and integrity of user accounts on the Platform, the Platform uses Google OAuth 2.0 authentication. Users are required to sign in using Google Sign-In, during which the Platform may receive the following information from Google:

Full name
Email address associated with the Google account
Google Account unique identifier (User ID)
Profile image (if available)

Such information is processed solely for user identification and authentication, account creation and management, secure login and session management, and preventing fraudulent or unauthorized accounts.

1. Access Tokens and Security Measures

As part of the OAuth process, Google may issue authorization codes, access tokens, or refresh tokens. The Platform uses these tokens strictly for authentication and account management purposes, using industry-standard encryption (HTTPS) for transmission, storing tokens securely on a need-to-know basis, and not sharing tokens with unauthorized third parties.

2. Use of Google User Data

Any information obtained through Google authentication is used strictly for user authentication and account creation, account verification and security management, and enabling the user to access and use the Platform. The Platform does not sell, rent, or commercially exploit Google user data obtained through the authentication process.

3. Compliance with Google API Services User Data Policy

The Platform’s access to and use of information is subject to Google’s OAuth 2.0 Policies and the Google API Services User Data Policy.

4. Scope of Permissions Requested

Where additional functionality is enabled, the Platform may request the following permissions with explicit user consent:

4.1 Gmail Access

If granted, the Platform may read email content, send emails on the user’s behalf, organise and label emails, and modify or delete emails where necessary for workflow automation. This access is used solely to enable collaboration management, automated responses, lead detection, and communication workflows.

4.2 Google Calendar Access

If granted, the Platform may create new calendars, create, edit, and manage calendar events related to collaborations or engagements, and update or modify events created through the Platform.

4.3 Google Drive Access

If granted, the Platform may upload files related to collaborations, organise and manage files within the user’s Drive, and share files with authorized collaborators added to the Platform.

Users retain full control over the permissions granted to the Platform and may revoke access at any time through their Google Account settings. Upon revocation, certain features of the Platform may no longer function as intended.

4.4 Data Usage Limitation

All data accessed through these permissions is used strictly for providing Platform services and features; is not sold or used for advertising purposes; and is processed in accordance with applicable laws and Google API Services User Data Policy. The Company’s use and transfer of information received from Google APIs adheres to the Google API Services User Data Policy, including the Limited Use requirements.

4.5 Revocation of Access

Users may revoke the Platform’s access to their Google account at any time through their Google Account permissions settings. If access is revoked, the Platform may no longer be able to authenticate the user through Google Sign-In, certain features may become unavailable, and the user may be required to re-authenticate.

VII

AI Assistant (ARI)

5.1

The Platform uses artificial intelligence and machine learning technologies under the name "ARI" to process User data for purposes such as content recommendations, talent discovery, matching, analytics, and improving platform functionality.

5.2

All data provided to ARI is used solely to provide the requested platform services and is not used for advertising or sold to third parties. Users may revoke Gmail access at any time through their Google account permissions.

5.3

Such processing may be performed using third-party AI service providers, including but not limited to cloud-based AI infrastructure providers.

5.4

The purpose of this processing is to enable functionality such as:

a)

Identifying potential collaboration opportunities

b)

Generating draft responses to collaboration enquiries

c)

Summarizing communication threads

d)

Assisting with deal management and workflow organization

5.5

AI-generated outputs are automated suggestions and may not always be accurate or complete. Users remain responsible for reviewing and verifying any communication, agreements, or decisions before relying on such outputs.

VIII

Data Generated by the Platform

1.

The Platform may share certain data with third-party service providers, including but not limited to AI technology providers such as Google and its AI services (including but not limited to Gemini), solely for the purpose of enabling AI-driven features and services.

2.

Outputs generated by AI systems are automated and may not always be accurate, complete, or suitable for specific purposes. Users are advised to exercise independent judgment before relying on such outputs.

3.

The Platform may use anonymised and aggregated data to improve AI systems.

4.

User data may be transferred to and processed in jurisdictions outside India, subject to applicable legal safeguards.

5.

The Platform may use automated systems to analyse User data and provide recommendations, rankings, or matches. Such processing does not constitute solely automated decision-making with legal or similarly significant effects.

6.

The Platform implements appropriate technical and organisational measures to ensure that data processed through AI systems remains secure.

7.

Users represent that they have the necessary rights and permissions to upload content and that such content may be processed by AI systems for platform functionality.

8.

The Platform may generate operational data while providing services, including but not limited to:

Deal and collaboration records
Campaign and opportunity tracking data
Negotiation stages and deal status
AI-generated summaries of communication threads
Platform activity logs
Error logs and operational monitoring data
12.

Deals and Opportunities Data: When creators, brands, or agencies interact through collaboration opportunities on the Platform, certain transactional and operational data may be generated and stored. This may include but not be limited to:

Brand or agency name associated with the opportunity
Proposed campaign or collaboration budget
Currency used for the transaction
Exclusivity or usage terms associated with the collaboration
Content delivery timelines and due dates
Deal status (e.g., proposed, under negotiation, accepted, declined, completed)
Negotiation history, including but not limited to number of negotiation rounds
Proposed amounts or revised commercial terms
System-generated or AI-assisted summaries of discussions or deal terms
13.

AI Usage Logs: Where the Platform uses artificial intelligence to assist with features, the Platform may maintain limited system logs. These logs may include but not be limited to:

The AI model or system used to process a request
Token counts related to prompts and responses
Processing latency or response time
Operation type (for example, content generation, summarization, analysis)
Success or failure status of the request
Retry counts where the system automatically attempts to process a request again

Such information is used strictly for system performance monitoring, troubleshooting, security, and improving AI-powered features.

14.

OTP and Verification Records: To maintain account security and verify user contact details, the Platform may generate and store records related to OTP authentication processes. These records may include:

Whether a phone number or email address has been verified
OTP value generated for verification purposes
Number of verification attempts
Verification success or failure status
Associated timestamps
15.

Data Usage and Retention: Data generated by the Platform is used solely for operational, security, analytical, and service improvement purposes. The Platform retains such information only for as long as necessary to fulfill these purposes or comply with applicable legal or regulatory requirements.

IX

How the Company Uses Your Information

The Platform uses certain user-provided and system-generated data to operate its services, automate workflows, facilitate brand collaborations, and improve operational efficiency.

1.

Automated Brand Detection

The Platform may automatically analyze incoming emails to identify potential brand collaboration opportunities. Data used may include full email body text, artist or creator stage name, and email timestamps. Third-party services used include Google Gemini AI models and AWS Bedrock AI services as a fallback.

2.

Automated Email Replies

The Platform may generate suggested or automated responses to brand inquiries. Data used may include full email conversation threads, artist pricing or commercial preferences, travel or logistical requirements, manager contact details, and deal negotiation context.

3.

Lead Summarization

The Platform may automatically summarize email conversations related to potential brand collaborations using all emails within a conversation thread and deal-related information extracted by the Platform.

4.

Deal Management

The Platform may extract and organize deal-related information from communications to track and manage the lifecycle of brand collaborations from inquiry through negotiation, execution, invoicing, and completion.

5.

WhatsApp Notifications

The Platform may send notifications through messaging services, including WhatsApp, when manager attention or action is required. Data used may include artist name, brand name, deal budget, deliverables, timeline, and manager phone number.

6.

Calendar Synchronization

The Platform may create or update calendar entries related to confirmed collaborations or scheduled events via the Google Calendar API, helping creators and managers maintain accurate schedules.

7.

Address Validation

When Users enter address details, the Platform may validate such information using third-party services such as Google Places API or similar providers, solely for ensuring accuracy.

8.

Failure Monitoring (Internal Operations)

The Platform maintains internal monitoring systems to detect and resolve technical failures, including operation type, email or conversation identifiers, error messages, and AI model names used in processing.

9.

Identity Verification

The Platform may collect identity documents where necessary for compliance or payment processing. Documents are stored in secure cloud storage infrastructure (such as AWS S3).

10.

Financial Operations

The Platform may collect financial and billing information required to facilitate payments, including bank account details, IFSC codes, tax identification numbers, and billing addresses, to generate invoices, process payments, and comply with tax and financial regulations.

11.

Analytics

The Platform may use analytics tools, including services provided by Google Analytics, to understand usage patterns, improve platform functionality, and generate insights through Ari Analytics. These tools may use cookies or similar technologies to collect information about User interactions with the Platform.

X

Automated Processing and AI Assistance

Certain features of the Platform may use automated tools or artificial intelligence to analyze communications, summarize content, or suggest responses. Such processing is intended only to assist users and does not constitute automated decision-making that produces legal or similarly significant effects. Final decisions regarding collaborations, negotiations, or agreements remain solely with the users. Ari Analytics may use automated processing and AI-based systems to interpret User queries, analyse underlying data, and generate structured responses in natural language.

XI

Profile Visibility

Certain profile information provided by creators or artists may be visible to brands, agencies, or collaborators on the Platform for the purpose of talent discovery and professional engagement. Users may control certain profile visibility settings through their account preferences.

XII

Data Sharing

The Platform may share User information only in limited and necessary circumstances, including but not limited to:

With collaborators, brands, agencies, or other users involved in engagements or transactions facilitated through the Platform.
With trusted third-party service providers who support the operation, maintenance, analytics, or functionality of the Platform, subject to appropriate confidentiality and data protection obligations.
Where required to comply with applicable laws, regulations, legal processes, or requests from government or regulatory authorities.
To enforce the Platform's terms, or to protect the rights, property, safety, or security of the Platform, its users, or the public.

The Platform does not sell, rent, or otherwise commercially trade User Personal Information to third parties.

XIII

Legal Basis for Processing

Users’ personal data is processed only for lawful purposes and based on one or more of the following legal grounds:

User consent provided at the time of registration or while enabling specific platform features.
Performance of contractual obligations necessary to provide the Platform services.
Compliance with legal or regulatory obligations.
Legitimate business purposes such as platform security, fraud prevention, and service improvement.

Where processing is based on consent, users may withdraw such consent at any time through their account settings or by contacting the Platform.

XIV

Cross-Border Transfer of Personal Data

The Platform may store or process personal data on secure cloud infrastructure operated by third-party service providers located outside India. Where such transfers occur, the Platform ensures that appropriate safeguards and contractual protections are implemented in accordance with applicable data protection laws. By using the Platform, users consent to the transfer, storage, and processing of their personal data in jurisdictions where the Company’s service providers operate, subject to appropriate security measures.

XV

Third-Party Service Providers

To operate and maintain the Platform, the Company may engage trusted third-party service providers that assist in providing certain services, including but not limited to:

Cloud hosting and infrastructure providers
Authentication and identity verification services
AI and machine learning service providers
Analytics and monitoring services
Communication and messaging service providers
Analytics, customer engagement, and notifications

These service providers process personal data only for the purposes of providing services to the Platform and are contractually obligated to maintain appropriate confidentiality and data protection safeguards.

XVI

Cookies and Similar Technologies

The Platform may use cookies, session tokens, log file information and similar technologies to (a) remember information so that the User will not have to re-enter it during re-visits; (b) provide custom, personalized content and information; (c) monitor pages viewed; (d) track User entries, submissions, views and so on; (e) analyze platform usage, improve platform performance and functionality. Users may control the use of cookies through their browser settings. However, disabling certain cookies may affect the functionality of the Platform.

XVII

Data Breach Notification

In the event of a personal data breach, the Platform will take appropriate steps to investigate, mitigate, and address the incident. Where required under applicable law, including but not limited to the Digital Personal Data Protection Act, 2023, the Platform shall:

Notify the appropriate regulatory authority, including but not limited to the Data Protection Board of India, as soon as practicable after becoming aware of the breach.
Inform affected users of the breach in a clear and timely manner, including details such as the nature and scope of the breach, the categories of data affected, the likely consequences of the breach, measures taken or proposed to mitigate its impact, and recommended steps for users to protect themselves.

The Platform shall maintain appropriate records of data breaches and take necessary steps to prevent recurrence.

XVIII

Consent and Withdrawal

By registering on the Platform or enabling specific features, users provide consent for the processing of their personal data as described in this Privacy Policy. Users may withdraw consent for specific data processing activities at any time through account settings or by contacting the Platform. Withdrawal of consent may affect the availability of certain Platform features.

XIX

Platform Intermediary Disclaimer

The Platform functions as a technology intermediary that facilitates discovery, communication, and collaboration between users. The Platform does not guarantee the success, completion, or performance of collaborations, campaigns, or commercial engagements between users.

XX

Data Minimization Clause

The Platform collects only such Personal Information that is reasonably necessary for providing its services and operating the Platform.

XXI

Data Retention

We retain Personal Information only for as long as necessary to:

Provide platform services
Comply with legal obligations
Resolve disputes
Enforce platform agreements

Where Gmail integration is enabled, certain processed data may be stored temporarily for approximately 30 to 60 days, after which such data is deleted or anonymized unless required for security or legal purposes.

XXII

Data Security

The Platform implements reasonable and appropriate technical and organisational measures to safeguard personal data against unauthorised access, disclosure, alteration, loss, or destruction. Such measures include, without limitation:

Encryption of sensitive data, where appropriate
Deployment of secure server infrastructure and hosting environments
Access control mechanisms to restrict data access on a need-to-know basis
Secure data storage and file management systems
Ongoing security monitoring, testing, and vulnerability management

Notwithstanding the foregoing, no method of transmission over the internet or method of electronic storage is completely secure. Accordingly, while the Platform strives to protect personal data, it does not warrant or guarantee absolute security.

XXIII

Payments

The Platform may or may not facilitate collaboration opportunities and deal management between Users. However, the Platform does not currently process payments between Users. Payments related to collaborations and/or assignments and/or engagement are executed directly between the parties.

XXIV

No Agent and/or Employer Relationship

The Platform functions primarily as a technology intermediary that enables discovery, communication, and collaboration between Users. The Platform does not act as an agent, employer, or representative of users and does not control or guarantee the performance of collaborations, agreements, or commercial arrangements entered into between users.

XXV

Account Deletion

Users may request deletion of their account by contacting the Platform. Upon verification of such a request, personal data will be deleted or anonymized within 30 to 60 days, except where retention is required by law or for legitimate operational purposes. Upon deletion, the Company may retain certain transactional and deal-flow records for a limited period for purposes of audit, legal compliance, dispute resolution, and internal review. Notwithstanding the foregoing, the Company may retain anonymised and/or aggregated data and derived insights for analytical, research, and platform improvement purposes, in a manner that does not identify the User.

XXVI

Security Precautions

We ensure to maintain reasonable physical, electronic, and managerial procedures to safeguard and help prevent unauthorized access to your information and to maintain data security. The access to the Services is offered through the use of a secure server and adheres to the Company’s security guidelines to protect it against unauthorized access. However, by using the Services, the users accept the inherent security implications of data transmission over the internet which cannot always be guaranteed as completely secure.

We assume no liability or responsibility for disclosure of your information due to errors in transmission, unauthorized third-party access, or other causes beyond the Company’s control. The User plays an important role in keeping your Personal Information secure. The User should not share your username, Password, or other security information for your account with anyone.

XXVII

Minor's Privacy

We are deeply committed to safeguarding the privacy of Minors and ensuring compliance with applicable laws pertaining to the collection and processing of the Personal Information of a Minor. The Company does not intentionally gather or request Personal Information from individuals under the age of eighteen (18) years. The Company’s Platform is intended solely for those who are legally capable of entering into contracts as per the Indian Contract Act, 1872.

A Minor may create an account on the Platform only upon providing valid identity proof and verifiable consent of a parent or legal guardian. If the Company becomes aware that a child under the age of eighteen (18) years, without supervision of a parent or legal guardian, has given their Personal Information, the Company reserves the right to take appropriate action, including but not limited to suspending or terminating the account, restricting or blocking access to the Platform, and deleting any Personal Information collected from such Minor.

XXVIII

Pet Accounts and Animal Representation

The Platform may feature accounts, profiles, or content representing pets or animals (“Pet Accounts”). Such Pet Accounts must be created, managed, and operated solely by a natural person who is the pet’s owner, handler, or an authorized representative. By creating or operating a Pet Account, the User represents and warrants that they have the legal authority to act on behalf of the pet. The Platform does not recognize pets or animals as independent users, and all rights, obligations, and liabilities in relation to any Pet Account shall vest solely with the human User operating such account.

XXIX

AI Avatar Accounts

The Platform may feature accounts, profiles, or content representing artificial intelligence avatars, virtual influencers, or other non-human personas (“AI Avatar Accounts”). Such AI Avatar Accounts must be created, managed, and operated solely by a natural person or a legally recognised entity that owns, controls, or is authorised to operate such AI Account. The Platform does not recognise AI Avatar Accounts as independent users or legal persons, and all rights, obligations, and liabilities in relation to any AI Avatar Account shall vest solely with the human User or entity operating such account.

XXX

User Rights

Users may have the right to:

Access their Personal Information
Update or correct inaccurate information
Request deletion of their data
Withdraw previously granted permissions

Requests may be submitted through the contact information provided below.

XXXI

Changes to This Privacy Policy

The Platform reserves the right to update or modify this Privacy Policy from time to time to reflect changes in its practices, services, or applicable laws. Any such updates will be published on the Platform, and the “Last Updated” date will be revised accordingly. Continued access to or use of the Platform following the publication of any changes shall constitute deemed acceptance of the revised Privacy Policy, to the extent permitted under applicable law.

XXXII

User Agreement, Notices and Revisions

If the User chooses to use the Company’s Platform, and there appears to be any dispute over privacy, it is subject to this Policy, the applicable end user agreement and any service terms, if applicable, including but not limited to limitations on damages and application of the law of India. The Company’s coverage and services will expand, and as the Company’s Policy changes, the Company may email the User with periodic reminders of the Company’s notices and conditions. The User should check the Company’s Website frequently to see recent changes. Unless stated otherwise, the Company’s current Policy also applies to all information that the Company has about them and their account.

XXXIII

Compliance with Applicable Laws

The Platform processes Personal Information in accordance with applicable laws and regulatory requirements, including but not limited to the Information Technology Act, 2000, the Digital Personal Data Protection Act, 2023, and any other applicable data protection, privacy, or information security laws in force in India.

Where required, the Platform may collect, process, retain, or disclose Personal Information in order to comply with legal obligations, regulatory requirements, court orders, lawful requests from governmental or law enforcement authorities, or other legal processes. This Policy shall be read in conjunction with the Terms of Use of the Platform.

XXXIV

Grievance Officer

If the User has any grievances or questions regarding the processing of your personal data, please contact the Company’s Grievance Officer:

Grievance OfficerKarman Wahan
Emailsupport@ariai.in
Phone7447323000
Address321/6, Meghdhoot, Shanti Nagar Society, Swargate, Pune, Maharashtra, India — 411042

XXXV

Contact Information

For any questions regarding this Privacy Policy, please contact:

CompanyAGENTARI TECHNOLOGIES PRIVATE LIMITED
Emailsupport@ariai.in
AddressS.No. 321/6, Meghdhoot, Shanti Nagar Society, Swargate, Pune, Maharashtra, India — 411042